Monday, May 17, 2010

One great thing that happened with GA was that availability of data became democratic

The way forward for Web analytics

With feet firmly on the ground, in Nageswara Rao park, the topic of discussion that Seby Kallarakkal and I engage in is the ‘future of Web analytics.' He begins by asserting that tools will become more intelligent. We have been seeing Web analytics tools with more features, more customisation and more reports, elaborates Kallarakkal, founder and CEO of Nabler Web Solutions Pvt Ltd, Bangalore (


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