Monday, May 24, 2010

Selling to enterprises for their mission-critical deployments is not just about the product

Software product entrepreneurship

The top thought on Sekar Vembu's mind, when we meet for an early morning interaction in Nageswara Rao park, is the selection of his firm by Microsoft BizSpark One Programme. This initiative is designed to accelerate the growth of high potential start-ups through a one-to-one relationship with Microsoft and a global community of advisors, investors, and peers, informs Sekar, Founder and CEO of Vembu Technologies.


Monday, May 17, 2010

One great thing that happened with GA was that availability of data became democratic

The way forward for Web analytics

With feet firmly on the ground, in Nageswara Rao park, the topic of discussion that Seby Kallarakkal and I engage in is the ‘future of Web analytics.' He begins by asserting that tools will become more intelligent. We have been seeing Web analytics tools with more features, more customisation and more reports, elaborates Kallarakkal, founder and CEO of Nabler Web Solutions Pvt Ltd, Bangalore (


Friday, May 14, 2010

How does a bank benefit from analytics?

Banking on analytics

Durai Rajasekar is a seasoned banker who fondly remembers the ambitious automation project in Canara Bank that the then Finance Minister, Dr Manmohan Singh, had inaugurated in 1993, at the Parliament Street branch, New Delhi. Now, as Senior Vice-President in Chennai-based Ramco Systems (, DR's focus is on analytics, in banking and other sectors. During a recent interaction with eWorld, he mentions that the company has tied up with HP for delivering a pre-built data warehouse and analytics solution for banks, in domains such as deposits, loans, CRM, trade finance and profitability.


Monday, May 3, 2010

SMS is a powerful personal communication channel

Innovation in SMS

The SMS format of communication seems so simple that one may wonder if it offers any scope for innovation. When I pose this as a question to John McDonough, CEO and Founder, Shorthand Mobile, US (, his response is immediate. “There is plenty of room for innovation!” avers McDonough, during an early morning interaction with eWorld in Nageswara Rao park.