Thursday, February 4, 2010

For operators to penetrate in an effective manner they need to be truly ingrained in the rural fabric

Village voice on the line

There is a huge perception gap between what the telecom operators and what rural consumers think about the adoption of mobile telephone, says a recent finding of Accenture. Its report on rural mobile telephony is the result of interviews with senior executives in the telecom ecosystem and around 2,400 consumers, informs Kumar Ranjan, Managing Partner, Telecom practice.

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