Monday, April 27, 2009

'SMEs look for products with maximum flexibility and minimum expenses'

SME market is the place to be…

A simple study of the timeline of ‘Ramco Systems’ on Google News shows sudden activity in 1989, followed by years of lull, and then a gradual build-up from 1994 to 2003. However, the only thing I remembered — at the start of my meeting with Kamesh Ramamoorthy, Chief Operating Officer of the Chennai-based Ramco Systems — was the colourful logo that used to adorn the company’s ads.

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Monday, April 20, 2009

'Individuals at their micro-level do indeed make more or less rational choices on a daily basis'

Tracking the buzz

It is with a reassuringly positive thought that my interaction with Rahul N. Saxena, Managing Director, Verizon Data Services India P Ltd, Chennai, began on March 24. India is best positioned to weather the global downturn, because of two reasons, Saxena says. "One, we have a strong internal demand, and two, we enjoy an unbeatable competitive advantage in offering world-class talent when it comes to external demand."

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Wednesday, April 15, 2009

'Indian companies are challenged on the global platform'

‘IT opportunities outweigh challenges’

On the last day of the bygone fiscal, March 31, 2009, I had an interesting guest, Narasingarao Dataram, President, e4e India ( http://www.e4e.com/). “We are all so passionate about what idea we have, and we keep busy thinking ‘how do we get our idea out, how do we give it shape, how do we get other people excited about the idea,’ and in the process, time just flies…” began Narasing.

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Thursday, April 9, 2009

Information is wealth

Fight marketing fatigue

Do you fret that mass marketing, mass campaigns and mass mailing are turning to be increasingly ineffective, even as consumers turn away bored? Alas, this is a worldwide phenomenon, observes Palanivel Kuppusamy, Founder and MD, Dexterity, Chennai.
“Smart marketers have taken a step further to leverage technology and analytics, to improve the profiling, targeting efficiency and campaign efficiencies,” he adds, during the course of a recent interaction with eWorld.

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