Thursday, April 9, 2009

Information is wealth

Fight marketing fatigue

Do you fret that mass marketing, mass campaigns and mass mailing are turning to be increasingly ineffective, even as consumers turn away bored? Alas, this is a worldwide phenomenon, observes Palanivel Kuppusamy, Founder and MD, Dexterity, Chennai.
“Smart marketers have taken a step further to leverage technology and analytics, to improve the profiling, targeting efficiency and campaign efficiencies,” he adds, during the course of a recent interaction with eWorld.


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