Friday, March 6, 2009

'. Phone and fax are still the most preferred means of communication'

‘Use CRM to build customer intelligence’

The downturn should be looked at as an opportunity to re-evaluate all the internal processes including the most important one, which is CRM (customer relationship management), says Rajendra C. Mruthyunjayappa, Managing Director, APAC, Talisma Corporation Pvt Ltd, Bangalore. “CRM is an investment for the future, and organisations should look at this as a means to scale up operations and, more importantly, the ability to reach out to their customers in creative ways,” he argues, during the course of a recent e-mail interaction with eWorld.

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