Wednesday, March 25, 2009

'Analytics helps people to make data-driven decisions rather than gut feel-based decisions'

Find toxic assets with analytics

It was an early morning meeting, only a few days post 26/11, and when Rita Chakravarti arrived at the Business Line office, after surviving an adventurous auto-rickshaw ride on Chennai roads, she had a tremendously positive outlook about analytics, as an industry — that it has a great potential, especially in the Asia-Pacific region, which is developing fast.
“Banks, insurance companies, telecom companies — if they don’t invest in analytics, they will perish, due to sheer competition. Risk management is becoming of utmost importance, and this demands a data-driven approach, which depends on analytics,” adds Rita, Head of Analytics, RedPill, Singapore.


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