Monday, February 16, 2009

'It is always difficult to get back the brand image that is lost'

Online space beckons

A key lesson to be learned from this recession is to really understand the use of forward-looking metrics and to be able to relocate scarce resources to the most potentially profitable clients as opposed to the clients who have been profitable, advises Dr V. Kumar, Professor of Marketing, Georgia State University, US. Does he see a possibility that online marketing and sales becomes the predominant method when economic recovery happens in due course? "Online marketing cannot become the predominant method for all categories in the near future," avers Dr Kumar, during the course of a recent e-mail interaction with eWorld. He concedes, however, that certain products and services can be primarily marketed through the use of social network marketing.

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