Monday, September 8, 2008

'The southern consumers are very brand conscious and prefer super premium teas'

‘Tea industry challenged by supply crisis, climatic hurdles’

India is one of the largest tea producers in the world, with last year’s production exceeding 900 million kgs. However, this year, the tea industry is going through a supply crisis, especially from the north-east region. There has been a very small carry-forward stock from last year, and the current crop has been delayed due to climatic reasons. Crop from South India, while good, has not able to make good for the shortfall.
Mr M.C. Appaiah, Chief Operating Officer of the Kolkata-based Duncans Tea Ltd, told Business Line in an interview that he expects a big shortfall in the domestic industry, thereby creating pricing pressure in the second half of the year.

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