Tuesday, August 19, 2008

'CFOs were beginning to hear the "broking" word for the first time'

`Insurers have begun to collaborate more often than to confront'

Has insurance broking really taken off in India? The answer to this really depends on one's expectations, says Mr C. Radhakrishna, co-promoter, India Insure. "It is a brand new industry segment, born (unlike as in other countries) in a regulated and restricted market, where it has been difficult for the broker to demonstrate value addition to the demanding corporate customer," he adds.

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