Making e-com a compelling buy
The founder and COO of online shopping mall IndiaPlaza.in (formerly Fabmall.com), K. Vaitheeswaran, says his is ‘a small but ambitious’ company. Over the next three years, he is looking at making the company amongst the top three book retailers (including physical retailers) across the country. In July 2007, when the seventh Harry Potter book was launched worldwide, IndiaPlaza was the largest retailer in India for this book, surpassing all physical chains and has since repeated this feat in a few more titles, he says. The company recently announced the IndiaPlaza Golden Quill Book Awards, offering two cash awards worth Rs 1 lakh each, as a likely annual feature.