Monday, June 9, 2008

'The Indian aviation sector has changed dramatically, particularly in the last three years.'

Singapore Airlines sees phenomenal traffic growth

Ask Mr Bharath Mahadevan, Manager Southern India for Singapore Airlines (SIA) at Chennai, about the values of his organisation that come to the top of his mind, and he remembers the former Singapore Prime Minister Mr Lee Kuan Yew who had said that the Government would not subsidise the airline and that it had to stand on its own feet. “The then Chairman Mr J. Y. Pillay decided to use service and hubbing as the prime values SIA stands for, given that there was no domestic market and the Singapore population was limited. Bold decisions like offering free headsets in the Economy Class helped put us on the global map,” Mr Mahadevan recounts, during a recent lunch-hour interaction at Business Line.

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