Wednesday, April 2, 2008

'Singapore’s vast range of educational options provides world-class education at affordable costs'

Positioning Singapore as a constantly reinventing destination

Singapore is well known as a tourist destination. So, is it still necessary to work towards the promotion of the place?
When posed this question, Mr Kiran Bhandari, Area Director - Southern India, Sri Lanka & Maldives, Singapore Tourism Board (STB), Chennai, agrees that Singapore has been enjoying top-of-mind recall as a tourist destination. R 20;However, as a destination, we are constantly reinventing,” he adds, during a recent lunch-hour interaction at Business Line. “We continue to evolve and transform. As such, our role, then, is to bring out the different facets of Singapore as we aim to maintain our top-of-mind awareness amongst our target audience.”


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