Monday, April 7, 2008

'IT has helped greatly in improving efficiencies in the airline industry'

Today the airline pricing system is a black box to the passenger

Singapore Airlines (SIA) is one of the vital cogs of the Singapore economy, says Mr Bharath Mahadevan, Manager Southern India, SIA, Chennai. “Being a country with no natural resources, Singapore had to position itself as a regional hub to survive,” he recounts.
Today, Singapore is a regional financial hub as well as one of the biggest aviation hubs in the region, and the Singapore port handles a large volume of container movements every day. Tourism is also one of the main contributors to the Singapore GDP (gross domestic product). “Singapore needed an airline that could turn this hub vision into a reality,” reasons Mr Mahadevan, in a recent e-mail interaction with Business Line.


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