Monday, January 21, 2008

RDE’s origin is rooted in three seemingly unrelated areas

One of the many ‘elephant jokes’ in Wikipedia reads: “Q: How do you shoot a blue elephant? A: With a blue elephant gun.” Crude, because it is always a better idea to shoot with a camera, rather than a gun!

Next question, “How do you sell blue elephants?” To this, you can find an answer in Selling Blue Elephants ( by Howard Moskowitz and Alex Gofman. The book would tell you ‘how to make great products that people want before they even know they want them.’ For instance, suppose you got an assignment to launch a new credit card for your bank, as begins a suggestion in, “how do you make consumers pick your offer out of hundreds and hundreds of look-alikes?”

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