Monday, January 28, 2008

'Modern Indian businesses are keen on implementing CRM concepts in their day-to-day operations'

CRM and creativity

Nokia, Charlie Chaplin, Google, Azim Premji, Annadurai, Sachin Tendulkar, Shakespeare, Dhirubhai Ambani, Walt Disney, Bill Gates, Rahul Dravid, space journey, Narayana Murthy, how television works, Lakshmi Mittal, and vitamins.

The common thread for all these is that Naga Subramanian Chokkanathan, director of education and innovation in Bangalore-based CRMIT (, has authored a book in Tamil on each.

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