The Entertainment Industry in India is currently in a consolidation phase, says Mohit Anand, Country Manager, Entertainment and Devices Division (EDD), Microsoft India. “The boundary lines between films, music and television are fast disappearing. Skills and resources are being pooled extensively,” he adds.
Besides adaptation to high-end digital technology, the entertainment industry is also witnessing an increase in R&D (research and development) by the companies, says Anand, during the course of a recent interaction with eWorld.“Companies are spending extensively to make customer-specific products which are a result of a thorough market and customer research. In terms of employment, an estimated 6 million people earn their livelihood from the entertainment industry and this number is all set to grow.”