Tuesday, January 1, 2008

The Indian IT industry has traditionally focused on and gotten very good at arbitrage

‘ADDING value scorecard’ in IT

Add value, not just more volume, exhorts Pankaj Ghemawat, author of Redefining Global Strategy ( http://www.tatamcgrawhill.com/). Deploy the ‘ADDING value scorecard’ he advises.

The acronym stands for Adding volume, or growth; Decreasing costs; Differentiating or increasing willingness-to-pay; Improving industry attractiveness or bargaining power; Normalising (or optimising) risk; and Generating knowledge (and other resources and capabilities).

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