Friday, November 30, 2007

'Analysts have to be careful in valuing a brand'

Comparative brand valuation across industries

“A brand valuation exercise in India is typically a more subjective exercise compared to a business valuation exercise in India,” says Mr Sanjiv Agrawal, Partner and National Director, Valuation & Business Modelling services, Ernst & Young. “This is primarily due to the limited availability of data required to apply the usual methods of brand valuation,” he reasons, during the course of a recent e-mail interaction with Business Line.

Mr Agrawal has through his 20-year career conducted valuations for/of companies across various sectors, including metals, consumer goods and retailing, media and entertainment, software, telecom, and financial services.

Excerpts from the interview:

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