Thursday, September 6, 2007

Only truly great communicators are likely to succeed in blogging

‘Outsourcing blogging may become standard practice’

Everybody’s blogging these days. Or so they say. Do they? More importantly, should they, especially if they are businesses? These questions and a myriad others are answered by Jeremy Wright in Blog Marketing, a book that tells you everything you needed to know about blogging but didn’t know which consultant to ask. Business Line caught up with Jeremy Wright on how important it is for businesses to embrace the phenomenon of blogging, which has transformed the corporate communications landscape. Excerpts:

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