Monday, September 3, 2007

Employees are motivated to participate in future initiatives

‘Being socially responsible transcends mere donations’

FedEx, the logistics company that is most famous in India for its courier services, has been active on the corporate social responsibility (CSR) front too. Speaking to The New Manager on the various initiatives in this do main, Jacques Creeten, Vice-President, India, FedEx, said that in addition to corporate philanthropy and employee volunteerism, the company has developed strategic relationships with charitable organisations with the same ethics and values. Excerpts from the interview:

Do you have measures to evaluate the efficacy of CSR activities?
CSR is about making a difference in chosen issues. We believe that the success of our initiatives lies in bringing about changes in people’s lives in the community we live and work in. If the initiative does that, it is meaningful.

No comments: